Guidelines
Built for Compliance
You own the brand. We protect the clinical boundary.
Explore Our HIPAA Compliance FrameworkYou Own the Commercial Experience.
We Power the Infrastructure.
Partner responsibilities
Partners control the commercial aspects of the business.
- Brand development & positioning
- Customer acquisition & marketing
- Setting approved retail pricing
- Non-clinical customer support
Clinical Operations
Independent medical professionals control all clinical decisions.
- Medical intake & review
- Licensed physician evaluation & messaging
- Independent treatment decisions
- Pharmacy dispensing & fulfillment
Strict Prohibitions
The consumer purchases access to a defined program — not a guaranteed prescription. Medication is conditional on licensed physician approval. To preserve this boundary, partners are strictly prohibited from the following:
- Directing medical decisions
- Requiring a licensed physician to prescribe
- Promising medication approval
- Paying reps based on prescriptions
- Advertising guaranteed treatment
- Making unsupported health claims
- Representing itself as a pharmacy
- Reselling prescription medications